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Knowledge of the organization’s “state of the art”
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Clarity with respect to the organization’s mission and general vision
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Analysis of potential markets and key clients
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Knowledge of domestic and foreign competitors
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Access to the basic information generated in this type of activity
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Knowledge of strengths, weaknesses, opportunities and threats
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Understanding of competitors’ strategies
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Recurrent benchmarking analysis
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Analysis of possible future scenarios for the organization
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Organization and documentation of their own know-how
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Identification of the most desirable alliances or mergers
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Development of a mid-term and long-range vision
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Identification of government regulations that can seriously affect the organization
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Discovery of the best sources of supply for basic resources
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Thorough analysis of suppliers